3 Ways Delivery Orchestration Helps Retailers of All Sizes Win

Imagine if your average retailer had a big PR campaign with a big splash announcing they were launching same-day delivery. It would likely be met with a shrug or perhaps even a “so?”.

Today’s “cutting-edge innovation” is just a few short days from tomorrow’s table stakes in an industry as competitive and fast-changing as retail. 

The real differentiator—and one that will not change anytime soon—is how efficiently and consistently you can deliver (pun intended) on the promises of new technology. 

“The reality is that customers’ expectations and table stakes in the industry are to offer multiple types of fulfillment models based on however a customer wants to receive a good and however they want to shop,” explains Brittany Pacheco, Senior Omni Channel Manager at Office Depot.

Therein lies the challenge. The Amazons and Targets of the world have a huge amount of capital at their disposal to solve these challenges. The other 99% of retailers do not. 

Yet that doesn’t stop a significant portion of customers from placing the same level of expectations on all retailers they buy from. 

The secret to taking on retail giants is delivery orchestration—and it’s not just for enterprise retailers anymore. Let’s break down the business case that’s making orchestration accessible and essential for companies of all sizes.